A BUSINESS WITH BALANCE

We believe that you should be able to enjoy a delicious frozen treat without doing harm to your mind, body or planet. It isn’t easy surrounded by advertising, impulse buying and food that TASTE’S GOOD but is BAD FOR YOU (and often your planet). In a modern world full of guilty pleasures, staying in balance can be a real challenge, especially when you start craving a delicious frozen treat.

My name is Mike McGrath and I have been addicted to sugar for most of my life. Especially Ice cream!
My definition of “addicted” is “something you can’t stop”. I can stop eating sugar for a few months at a time, but sooner or later I give in. It’s the dopamine, sugar is a “feel good” chemical and who doesn’t want to feel good? The problem is that a sugar high doesn’t last, so you keep going back for more, and more, and more…

When my annual pilot medical exams showed rising blood sugar and cholesterol, what was a simple addiction became a serious potential problem. I am not diabetic yet, but if I don’t change my habits, I may soon be.

Now every time I reach out for an ice cream I know that it’s slowly killing me but I can’t stop. It’s like my mind is at war with my body? Or that I am at war with myself?

A solution to this problem presented itself when my family and I moved to Mission Beach, in Tropical North Queensland and I had my first Frozen Choc-Top Banana at the local school fate.

I knew straight away that I had stumbled upon a solution to the problem of being addicted to ice cream. As an entrepreneur I have set about creating a company to share this discovery with people who want to cut down on sugar.

The process of growing a business from vision to realization is my idea of fun. Creating a brand, developing a product and building an ethical self-sustaining “Good Business” is a form of creative expression that I really enjoy. For me it combines the best of art and science to produce something of genuine lasting value for the world.

HOW WE TAKE CARE IN BUSINESS

We source hyper local farm ripened organic bananas from the most beautiful banana farm in the world, where the rainforest meets the reef in Mission Beach, Australia.

At our solar powered production facility (Coming Soon) we flash freeze them to seal in organoleptic goodness, then dip them in some of the most delicious organic, fair trade chocolate in the world.

We use the very latest in eco-friendly packaging technology, state of the art Futamura Natureflex which is 100% biodegradable.

This opportunity to source hyper-local organically farmed produce combined with a commitment to renewable energy, and biodegradable packaging means that our company’s environmental footprint will be among the lowest in the world.

Now that is something we can feel good about!

WHAT BUSINESS
DO WE DO?

ORGANIC BANANA

ORGANIC CHOCOLATE

FEEL GOOD BANANA

Each Feel Good Banana is an individual whole fruit organic banana which is flash frozen to create a delicious natural ice-cream like texture. It is smothered in some of the purest single origin raw organic chocolate in the world resulting in a single serve frozen stick-line desert that is quite simply beyond compare.

Feel Good Bananas challenge the way we think about ice cream by giving people a healthy choice that tastes great, makes you feel awesome and is good for the planet. Frozen Organic Choc-Top Bananas!

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FEEL GOOD BANANA’S VISION

A BUSINESS WITH BALANCE

HOW WE TAKE CARE IN BUSINESS

WHAT BUSINESS DO WE DO?

WHAT BUSINESS
DO WE DO?